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A Content Marketing Funnel Explained

A content marketing content strategist funnel can help potential customers learn about your brand, find solutions to their problems and then feel comfortable buying from you. Content is more appropriate for each stage of the funnel.

At the top of the funnel Infographics, videos, and checklists grab attention, bring in leads, and keep readers entertained. Gated content, like templates and guides is effective at this point.

Awareness

At this point, customers know that your brand exists. They are also aware of the solutions you provide. In this stage the content should provide information and help prospects on the problems your solution addresses, as well as how it differs from competitors.

Take note of the keywords your customers use when searching online. Keyword research can be used to find out what is content marketing terms your audience uses when they search online. This will assist you in determining whether your product or service is in demand. These data can be used to create a content calendar and decide which content pieces should be specifically targeted to these terms.

Additionally creating content for this phase of the funnel can help you build your brand affinity with consumers. The more people learn about your brand, the more trust they'll have in your ability to solve their problems. This leads to greater conversion rates, whether it's subscriptions to newsletters, purchases or click-throughs to your website.

A well-executed content strategy can also aid in closing the conversion gap in this stage. For instance, if find that the vast majority of your content is targeted at educating, but not enough is pushing buyers toward the purchase decision, you can increase your advertising budget to target middle-funnel keywords.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook let you interact directly with your customers and give you the opportunity to show off your customer service. This can range from retweeting positive reviews to promoting special deals.

You can also utilize content that is already available to help buyers move through the funnel, like case studies or blog posts. If you write a blog article explaining the reasons why your product is superior to that of a competitor, you can share it via social media and encourage your customers to join your email list to receive more details. You can also encourage conversion in this stage by asking your audience to tag you on their social media posts after using your product. This will encourage other people to do the same, and spread the word about the brand.

Inquiry

A successful content marketing strategy should include a mix of content types to capture consumers throughout the funnel. For instance the brand awareness campaigns could contain ads however, they should also feature blog posts and infographics which provide answers to common issues and objections. The content can then be distributed via social media and emails to drive organic traffic.

As consumers move through the decision-making process they begin to search for specific features in a product that will help them make the purchase decision. Frequently asked questions (FAQ) pages are a great type of content to use in this phase. Utilize keyword research tools such as Ubersuggest or search popular hashtags in your industry to discover the questions that your audience is asking. Develop answers to these questions and then put them on your content funnel map.

In this phase, it's crucial to provide an unambiguous proposition that demonstrates how your product or services can solve their problems and earn them more money. The content should also highlight your brand's uniqueness when compared to your competition.

This is a simple stage to gauge because the customer is making a purchase. To determine if you're getting the job done, look for metrics such as conversion rate as well as the number of transactions and click-through rates.

As they reach the stage of advocacy and become advocates for your brand, it is becoming increasingly important to them. They will share your content with their friends because they feel so passionate about it. This is a highly effective method of growing your audience. However, you must focus on creating content that encourages people to share, instead of focusing on only engagement metrics. Consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more precise picture of your impact.

Decision

At the decision stage the buyers are looking for information that proves their purchase and outlines how to use the product. At this point, they want to be confident that the solution will resolve their problem and make the investment worthwhile. Quality content is essential at this stage, including product guides videos, case studies and customer stories of success. Customers also want to be able to ask questions and receive answers from your support team. Offering them customized emails and 24 hour customer support is a great method to please customers and encourage them to share their experience with others.

At this stage you're hoping that your customer will become a brand ambassador and promote your product to their friends and colleagues. To convert these advocates into rave customers, you'll need to provide them valuable content marketing on social media that allows them to make the most of your product or service. You can do this by creating personalised newsletters, tutorial video as well as free trial offers and loyalty programs.

It's time to focus on retention after your audience has turned from leads into paying customers. Content marketing funnels typically focus on revenue as the end goal. However, consumers will continue to interact and engage with brands even after they have made a purchase. It's crucial to reimagine the funnel as a dynamic structure that incorporates revenue, instead of an unchanging model.

The standard funnels for content marketing are helpful in making your plan, but they do not consider the complexity of the buyer's journey. Reimagining the content marketing funnel (similar internet site) as circular models will assist you in creating an overall strategy. You can create content that engages your audience and boosts conversions by planning for each phase of the journey. You can then use the data from these conversions to enhance your strategy and ensure that it's working. Are you ready to see the difference that this approach can make to your company? Contact us today to request a free content marketing playbook.

Retention

A funnel for content marketing is a useful tool that can assist brands plan their strategy, implement it, and measure its effectiveness. It also gives them insight into the gaps in their strategy for content that need to be filled. For example, if a brand has a large amount of content marketing trends geared toward awareness and interest, but only a few pieces that are geared towards the middle of the funnel, they should prioritize creating content geared towards this stage.

Use tools like Ahrefs that look at the average time on page and bounce rates of each piece to determine how specific your content is. The higher these numbers are the more effective your content is.

Once you've created content for the top of your funnel for marketing content, it's important to keep it current and relevant. This will keep your customers interested in your brand and its products and services. The best method to accomplish this is to create new content that is focused on specific keywords, provides answers to questions that are likely to be asked by your customers and provides the most up-to-date information about your industry or product.

When your audience arrives at the MOFU stage they'll be seeking more detailed information about your product or service, as and ways to resolve their issues. At this stage, it's important to build trust by providing honest reviews and demonstrating the value.

In the last stage of your b2b content marketing marketing funnel, your audience will decide if or not to purchase. This is typically done via restricted content that requires an email address or some other type of registration to access. This content is designed to turn the interest and awareness you've built at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up with.

While customer retention largely falls to your support and sales teams, you can still have an impact on your customers' journeys with your brand by creating content that delights them throughout the entire content marketing funnel. This could include helpful resources, behind-the scenes information and special offers that only your customers be able to access. If you can build loyalty with your audience, then they will become your most loyal advocates and will help you reduce the time to sell.